JHM provides its portfolio of hotels with support for their local marketing efforts through its centralized Resource Center in the following areas:

• Advertising and collateral design
• Media planning
• Promotion coordination
• Public relations

Underlying all marketing campaigns is a determination to take full advantage of the promotional dollars spent to provide a return on investment. Once the investment is made comprehensive tracking measures are implemented to understand the overall effect of the promotion.

In the current operating environment, creative and effective marketing is a necessity. JHM Hotels brings both experience and proven techniques to the marketing of each hotel that takes advantage of successful corporate and on-site advertising, public relations and sales campaigns.