JHM's Revenue Maximization Department works in tandem with the hotels to build and maintain individualized revenue streams that contribute to the revenue goals of the hotel. Monthly forecasts and weekly REVMAX meetings support the hotels' Business Plan strategies.

This department analyzes market demand, historical trends and competitive pricing to predict and maximize revenue potential and measure success by growing market share year-over-year and exceeding RevPAR goals. Consistency and flexibility allow the Revenue Maximization Department to anticipate and meet the needs of our external and internal customers without delay.